Multiply your Marketing Results with Highly Targeted Buyer Personas
Let me introduce you to one little step you missed in your marketing plan that will change everything. You’ve no doubt tried all sorts of different marketing tactics – SEO, search engine marketing, facebook advertising, email marketing, retargeting. But your results are dire. Your return on investment is negligible. You’re not experiencing month-on-month growth. You’re […]
9 Killer Productivity Apps for 2016 [tested]
The more technology evolves, the more work needs to be done. Or does it? Managing social media, posting content on websites and blogs, monitoring forums and review sites, updating directories and listings…. shall I go on? As the internet grows bigger, so do the hours we spend working on keeping everything up to date and in […]
How to respond to Social Media backlash and come out on top.
We’ve all seen the tragic horror stories on social media, both local and abroad, of businesses facing the wrath of angry consumers. A tirade of negative (and sometimes abusive) comments or reviews, a story gone viral, a seemingly un-recoverable situation now broadcast to all your fans and followers. This recently happened to a family friend of mine, […]
At last… We know more about Google’s Search Quality Guidelines!
Google is notoriously tight-lipped about their processes and algorithms, but earlier in November, Google’s October version of their previously secret Search Quality Rating Guidelines were leaked. This lead to Google releasing the full guide in November, unleashing some very usable information previously unknown to marketers and businesses alike. HOORAY! While it’s no silver bullet solution to […]
Everything you need to know about Google for Business.
Ahhh Google… A favorite frenemy to all businesses and marketers! Google’s infamous motto “Don’t be Evil” was dropped this year in favor of slightly more ambiguous “Do the Right Thing” – is it us that needs to do the right thing by Google? Or is it Google who is striving to do the right thing […]
What to be wary of when offered an “SEO Guarantee”
Let me tell you a story… One month into an SEO campaign for a new client, he empathically called me to say he was taking up an offer of risk-free SEO someone was offering him. If he didn’t get a top 3 ranking on whatever keywords he wanted, then he didn’t have to pay a […]
Know a “little bit” about Digital Marketing? You NEED to read this.
I think it’s pretty safe to assume that there are a lot of things in the world that you (and I) don’t understand. We hire accountants, lawyers, doctors, dentists, mechanics – all because they spent years studying and practicing to thoroughly understand their craft more than we could ever hope to. You have your own specialty […]
How to combat procrastination and get things done!
Everybody procrastinates at some point in their life, most people do it on a daily basis… some of you are doing it right now, you’re reading this post when it’s likely you’re supposed to be doing something else. Procrastination doesn’t discriminate against race, gender or financial status, it’s a menace that affects us all. Some […]
The ONE behaviour every business should avoid and 5 ways to fix it.
There’s a plague-like behaviour among many small business owners that results in business going downhill, fast. It’s the demon that causes companies who’ve traded for decades to collapse, seemingly overnight. It’s the men putting up “for lease” stickers on shopfront windows all over town. This behaviour doesn’t strike down your business fast though… It slowly […]
The single best way to increase your site’s conversion rate
Have you ever clicked on some advertising (whether it’s on Google, Facebook, YouTube, wherever) only to click back in your browser shortly after? You probably did it without any thought really… a natural reaction, in a way, to the website. Perhaps it: Loaded too slow Didn’t lost properly (it looked broken) Wasn’t immediately relevant (or totally […]