Mastering Black Friday: A Strategic Guide for Ecommerce Success
As the year draws to a close, it’s an excellent time to reflect on the past couple of months, encapsulating our learnings from yet another successful year of running Black Friday campaigns. Crafting an effective strategy is key to capitalising on this shopping frenzy. In this blog post, we’ll delve into a comprehensive Black Friday […]
When Competition Awareness Becomes an Obsession
We all have that one competitor we spend too much time thinking about… You imagine their success, sitting back on Friday afternoons sipping champagne after another record week. You hawk-eye their website and their marketing, observing what they’re doing, cringing because you think theirs is better than yours. Competitor obsession is a poison. As it works […]
The 9 Metrics You Need To Measure For Success
Metrics That Matter for Growth And Revenue When I first started out in marketing, one of the tasks I was appointed by my manager was to be ‘the report keeper’. I was responsible for painstakingly updating each of company’s monthly reports on our website, campaign and product performance. This was also my first introduction to […]
The Making of a Successful Remote Team
Communication is everything. At Skyrocket Marketing, we’ve learned a thing or two about what it means to communicate effectively. Our entire team is remote – meaning we don’t commute to a shared office every day, we instead use the wonders of the digital world to stay connected online from wherever we are. Being in a […]
9 Killer Productivity Apps for 2016 [tested]
The more technology evolves, the more work needs to be done. Or does it? Managing social media, posting content on websites and blogs, monitoring forums and review sites, updating directories and listings…. shall I go on? As the internet grows bigger, so do the hours we spend working on keeping everything up to date and in […]
How to combat procrastination and get things done!
Everybody procrastinates at some point in their life, most people do it on a daily basis… some of you are doing it right now, you’re reading this post when it’s likely you’re supposed to be doing something else. Procrastination doesn’t discriminate against race, gender or financial status, it’s a menace that affects us all. Some […]
The ONE behaviour every business should avoid and 5 ways to fix it.
There’s a plague-like behaviour among many small business owners that results in business going downhill, fast. It’s the demon that causes companies who’ve traded for decades to collapse, seemingly overnight. It’s the men putting up “for lease” stickers on shopfront windows all over town. This behaviour doesn’t strike down your business fast though… It slowly […]