Retargeting, remarketing, and why you should be doing it
Not so long ago, we published a post about popups, which we said can be used, among other things, to prevent cart abandonment, by setting a popup to appear when a user looks set to exit your site without completing their purchase. Typically, you’d try to tempt them with a discount, free shipping, or some […]
The Best Pop Up Tools to Use to Grow Your Email List or Close a Sale
In case you hadn’t already noticed, pop ups have made a comeback. Yep, just like stovepipe jeans were reimagined as skinny jeans, so too has the pop up. They’ve gone from being spammy and questionable in origin, to a legitimate marketing tool for good. Now, instead of being used to tell someone that they’ve just […]
How to Use Pop Ups to Get Your Customers to Do What You Want Them to Do
I know what you’re thinking: No one likes pop ups. And you’re right. But that’s mostly because they’re so inextricably linked with sites from the early days of the web that constantly spammed you with messages about free trials of a product promising longer lasting… mobile phone battery – what did you think I was […]
4 Steps to Building a Sales Funnel that Converts
Having a well-thought Sales Funnel is a necessity. A Sales Funnel is a marketing system that guides a potential customer or lead through a systematic sales process involving a number of steps with an end-goal of converting that lead into a customer. Sales funnels are not just reserved for big businesses and mega-corporations – they’re an essential part […]
Inbound Marketing 2016: What it is, and why you need it [infographic]
How inbound marketing can save you money and yield long-term results ‘Inbound Marketing’ may sound like one of those fluffy buzz words you hear a lot of marketers talk about but never really understand, but this is the one you should drop everything for and pay attention to because it is the single most profitable […]
Multiply your Marketing Results with Highly Targeted Buyer Personas
Let me introduce you to one little step you missed in your marketing plan that will change everything. You’ve no doubt tried all sorts of different marketing tactics – SEO, search engine marketing, facebook advertising, email marketing, retargeting. But your results are dire. Your return on investment is negligible. You’re not experiencing month-on-month growth. You’re […]
At last… We know more about Google’s Search Quality Guidelines!
Google is notoriously tight-lipped about their processes and algorithms, but earlier in November, Google’s October version of their previously secret Search Quality Rating Guidelines were leaked. This lead to Google releasing the full guide in November, unleashing some very usable information previously unknown to marketers and businesses alike. HOORAY! While it’s no silver bullet solution to […]
Everything you need to know about Google for Business.
Ahhh Google… A favorite frenemy to all businesses and marketers! Google’s infamous motto “Don’t be Evil” was dropped this year in favor of slightly more ambiguous “Do the Right Thing” – is it us that needs to do the right thing by Google? Or is it Google who is striving to do the right thing […]
What to be wary of when offered an “SEO Guarantee”
Let me tell you a story… One month into an SEO campaign for a new client, he empathically called me to say he was taking up an offer of risk-free SEO someone was offering him. If he didn’t get a top 3 ranking on whatever keywords he wanted, then he didn’t have to pay a […]
Know a “little bit” about Digital Marketing? You NEED to read this.
I think it’s pretty safe to assume that there are a lot of things in the world that you (and I) don’t understand. We hire accountants, lawyers, doctors, dentists, mechanics – all because they spent years studying and practicing to thoroughly understand their craft more than we could ever hope to. You have your own specialty […]