8 eCommerce Changes to Drive Your Sales
Over the years in working with clients to build their websites and eCommerce sites, I’ve noticed that many people continue to be overwhelmed with the amount of technical information they need to understand for their eCommerce site. Many of them have approached me to help improve their situation and others are just looking for guidance […]
Knowing What Your Customers Value in Life Can Improve Your Marketing
Think back to your 7-year old self, playing outside on a hot summers day. Suddenly you hear the ding-ding-ding of an ice cream van rolling down the street… ICE CREAM! You bolt inside to beg your parents for some money, hurrying them along in case the van drives on before you get out there. What […]
4 Steps to Building a Sales Funnel that Converts
Having a well-thought Sales Funnel is a necessity. A Sales Funnel is a marketing system that guides a potential customer or lead through a systematic sales process involving a number of steps with an end-goal of converting that lead into a customer. Sales funnels are not just reserved for big businesses and mega-corporations – they’re an essential part […]
How to respond to Social Media backlash and come out on top.
We’ve all seen the tragic horror stories on social media, both local and abroad, of businesses facing the wrath of angry consumers. A tirade of negative (and sometimes abusive) comments or reviews, a story gone viral, a seemingly un-recoverable situation now broadcast to all your fans and followers. This recently happened to a family friend of mine, […]
The single best way to increase your site’s conversion rate
Have you ever clicked on some advertising (whether it’s on Google, Facebook, YouTube, wherever) only to click back in your browser shortly after? You probably did it without any thought really… a natural reaction, in a way, to the website. Perhaps it: Loaded too slow Didn’t lost properly (it looked broken) Wasn’t immediately relevant (or totally […]