Mastering Black Friday: A Strategic Guide for Ecommerce Success
As the year draws to a close, it’s an excellent time to reflect on the past couple of months, encapsulating our learnings from yet another successful year of running Black Friday campaigns. Crafting an effective strategy is key to capitalising on this shopping frenzy. In this blog post, we’ll delve into a comprehensive Black Friday […]
8 eCommerce Changes to Drive Your Sales
Over the years in working with clients to build their websites and eCommerce sites, I’ve noticed that many people continue to be overwhelmed with the amount of technical information they need to understand for their eCommerce site. Many of them have approached me to help improve their situation and others are just looking for guidance […]
Retargeting, remarketing, and why you should be doing it
Not so long ago, we published a post about popups, which we said can be used, among other things, to prevent cart abandonment, by setting a popup to appear when a user looks set to exit your site without completing their purchase. Typically, you’d try to tempt them with a discount, free shipping, or some […]
The Best Pop Up Tools to Use to Grow Your Email List or Close a Sale
In case you hadn’t already noticed, pop ups have made a comeback. Yep, just like stovepipe jeans were reimagined as skinny jeans, so too has the pop up. They’ve gone from being spammy and questionable in origin, to a legitimate marketing tool for good. Now, instead of being used to tell someone that they’ve just […]
How to Use Pop Ups to Get Your Customers to Do What You Want Them to Do
I know what you’re thinking: No one likes pop ups. And you’re right. But that’s mostly because they’re so inextricably linked with sites from the early days of the web that constantly spammed you with messages about free trials of a product promising longer lasting… mobile phone battery – what did you think I was […]
Knowing What Your Customers Value in Life Can Improve Your Marketing
Think back to your 7-year old self, playing outside on a hot summers day. Suddenly you hear the ding-ding-ding of an ice cream van rolling down the street… ICE CREAM! You bolt inside to beg your parents for some money, hurrying them along in case the van drives on before you get out there. What […]
When Competition Awareness Becomes an Obsession
We all have that one competitor we spend too much time thinking about… You imagine their success, sitting back on Friday afternoons sipping champagne after another record week. You hawk-eye their website and their marketing, observing what they’re doing, cringing because you think theirs is better than yours. Competitor obsession is a poison. As it works […]
5 Email Automation Workflows You Should be Using To Maximise Sales
A few weeks ago, I briefly touched on email automation in my post about building a sales funnel that converts. But for those of you that are still in the stages of planning your business’s email strategy, or those of you whose email strategy involves sending a newsletter every couple weeks but really isn’t getting you new sales […]
The 9 Metrics You Need To Measure For Success
Metrics That Matter for Growth And Revenue When I first started out in marketing, one of the tasks I was appointed by my manager was to be ‘the report keeper’. I was responsible for painstakingly updating each of company’s monthly reports on our website, campaign and product performance. This was also my first introduction to […]
4 Steps to Building a Sales Funnel that Converts
Having a well-thought Sales Funnel is a necessity. A Sales Funnel is a marketing system that guides a potential customer or lead through a systematic sales process involving a number of steps with an end-goal of converting that lead into a customer. Sales funnels are not just reserved for big businesses and mega-corporations – they’re an essential part […]
Inbound Marketing 2016: What it is, and why you need it [infographic]
How inbound marketing can save you money and yield long-term results ‘Inbound Marketing’ may sound like one of those fluffy buzz words you hear a lot of marketers talk about but never really understand, but this is the one you should drop everything for and pay attention to because it is the single most profitable […]
The Making of a Successful Remote Team
Communication is everything. At Skyrocket Marketing, we’ve learned a thing or two about what it means to communicate effectively. Our entire team is remote – meaning we don’t commute to a shared office every day, we instead use the wonders of the digital world to stay connected online from wherever we are. Being in a […]