eCommerce Strategy
Hold up! As an ecommerce business owner, I know it’s easy to get caught up in the excitement of creating new products and marketing campaigns. But before you start designing your next product line or planning your next social media push, it’s important to take a step back and focus on your overall business strategy.
Your ecommerce strategy should be the foundation of everything you do. It should define your target market, your unique value proposition and your overall business goals. Without a clear strategy in place, it’s easy to get sidetracked and waste time and resources on marketing tactics that don’t align with your long-term objectives.
I mean, it’s like trying to cook a meal that’s been thrown together with random ingredients and no thought for the end result. Sure, some people could instinctively create a culinary masterpiece but the majority of cooks without some training or idea of what they’re doing usually just make an unpalatable dish.
That’s why it’s important to prioritise strategy over doing. Take the time to do the necessary research and analysis to understand your target market and what they value. Use this information to create a clear (and compelling!) value proposition, and develop a plan for how you will reach and retain customers. Once you have that solid foundation in place, you can move on to the building and doing phase with confidence and focus.
Because they’re not clearly defined or top-of-mind to whoever is trying to improve sales.
Lack of direction and clarity of how to get there often leads to delays and tactical issues.
Budgets get overrun or blown out trying to get new customers and you end up putting more in just to get to the end.
You’re aiming for something and we want to make sure that you’re setup right to achieve it.
Not all businesses are the same, have the same resources or are at the same stage.
Because your business is unique your plan needs to be to unique as well.
We use our teams experience to build processes to make your life run smoothly and on time.
There’s a broad range of skills in our team to help you execute and implement your strategy.
Our ultimate goal is for you to outgrow us and bring your own team in-house to scale you to greater heights.
Our strategy consultations typically include an analysis of your current business and website, a review of your competitors and target market and recommendations for how to improve your online presence and drive sales. We’ll also discuss any specific issues or challenges you are facing and provide custom solutions to help you achieve your business goals.
The length of our consultations will vary depending on the complexity of your business and your specific needs. On average, our consultations last between 1-2 hours for the initial discover call then we’ll go away and create a recommendation to present back to you a week later.
Yes, we can! Our team offers a range of services to help you implement the strategies recommended during our ecommerce strategy consultations. These may include website design and development, search engine optimization (SEO), media buying and more. We can work with you to determine the best course of action for your business and provide the support you need to succeed.
This form is for you if you’ve hit a wall with growing your business and you can’t figure out why. We work with you to plan for the growth you want and help navigate the space junk to get you there.
